The Heartbreaking Disaster of Zeiss Lenses and How It Happened

Let's be very honest here, Zeiss lenses are fantastic. They're capable in every single way. For years, they also had some of the best image quality you could ever get from a lens. Zeiss lenses were available for Canon EF, Nikon F, Sony E, Leica-M, and Fujifilm X cameras. But after a while, they quietly disappeared from the photo industry with more of a focus on the cinema world. So what happened? Well, I'd like to relay what I've seen in my 12 years of journalism and covering the Zeiss company.